Introduction: The Fold That Might Change Everything
Samsung foldable phones just got smarter, sleeker, and bolder. On July 10, Samsung officially unveiled the Galaxy Z Fold 7, Z Flip 7, and the affordable Z Flip 7 FE, marking what could be the most aggressive push toward foldables becoming mainstream. While Apple is still quiet on the foldable front, Samsung is doubling down on a tech category it pioneered.
And here’s the kicker — Apple has no direct answer.
For years, foldables were seen as futuristic gimmicks. But now, they’re better, smarter, and increasingly practical. With prices still steep but tech more refined, Samsung is betting this will be the year consumers start switching. Let’s break down what’s new, what’s next, and why Apple should be worried. Samsung Foldable Phones
What Samsung Just Launched: Fold 7, Flip 7 & Flip 7 FE
Samsung is launching three foldable phones on July 25, 2025, with preorders already open.
Galaxy Z Fold 7 — $2,000
- Lighter than the Galaxy S25 Ultra
- 8-inch internal display (vs. 7.6” last year)
- New Qualcomm processor
- Slimmer form factor
- Upgraded cameras
Galaxy Z Flip 7 — $1,100
- Larger 4.1-inch external screen
- 6.9-inch internal screen
- Powered by Samsung’s Exynos chip
- Optimized for AI assistants
Galaxy Z Flip 7 FE — $900
- Affordable variant
- Older processor
- Design closer to earlier Flip models
Each device brings meaningful improvements, not just cosmetic changes. Samsung’s message is clear: foldables aren’t future tech anymore — they’re now.
Foldables + AI: The Real Future of Smartphones?
Let’s be honest — most smartphones today feel the same. Every year it’s a new camera lens, a brighter screen, a faster chip. Yawn.
But foldables offer a real change in how we use our phones — and now they’re merging with AI in a meaningful way.
Samsung has collaborated with Google to optimize Gemini AI across foldable form factors:
- Z Flip 7’s cover display now supports Gemini Live
- Z Fold 7 enables Gemini to function in multi-window tablet mode
These aren’t just voice assistants anymore. Think AI agents: booking flights, summarizing articles, answering questions — all in real time and across split screens. Choi Won-joon, Samsung’s mobile COO, hints at future collaborations beyond Google. (Rumors suggest a deal with Perplexity AI is close.) Samsung Foldable Phones
What About Apple?
Here’s where things get interesting
Despite rumors of a foldable iPhone floating since 2020, Apple has not released anything, nor even confirmed it’s coming. According to analyst Ming-Chi Kuo, Apple’s foldable could arrive in 2026. That’s at least one full generation behind Samsung’s current lineup.
Why is Apple so far behind?
- Apple is notoriously conservative with hardware form factors
- Foldable tech is complex, with high repair risks
- Apple may be waiting to release a perfected model, not a prototype
But that delay is costing Apple ground. In Q1 2025, 8% of foldable phone buyers in the U.S. switched from iPhone, according to CIRP.
Samsung knows this. And they’re capitalizing on it Samsung Foldable Phones
📉 Foldables Are Still Niche — But Not for Long
It’s true — foldables are still less than 2% of the smartphone market.
But let’s not miss the bigger picture:
- Foldables are expected to hit 45.7 million units by 2028 (IDC)
- 2024 saw 1.2 billion smartphones shipped, meaning foldables are growing
- Foldables earn higher profits despite lower volumes
Francisco Jeronimo from IDC notes that:
“Despite low volumes, foldables bring in solid profit margins. Samsung has realized there’s no need to push prices down yet.”
And that’s why the Galaxy Z Fold 7 is $100 more expensive than last year’s model. Samsung isn’t just selling phones. It’s selling status and innovation Samsung Foldable Phones
Samsung’s Foldable Edge: Innovation with Iteration
Since 2019, Samsung has consistently improved its foldables:
| Model Year | Fold/Flip Changes | Durability | Price |
|---|---|---|---|
| 2019 | Gen 1 Fold | Poor | $1980 |
| 2021 | Fold 3, Flip 3 | Water-resistant | $999–$1799 |
| 2023 | Fold 5, Flip 5 | Thinner hinge, better crease | $1099–$1999 |
| 2025 | Fold 7, Flip 7 | Lighter, AI-optimized, wider screens | $900–$2000 |
While Huawei, Honor, and Vivo are innovating in China, Samsung still dominates global foldable sales.
And in 2024, Huawei beat Samsung to market with a “double-fold” device — essentially a folding tablet that opens twice. Samsung has shown prototypes of similar concepts but hasn’t shipped one yet. According to Choi, that may change “in the near future Samsung Foldable Phones
Design That Makes Sense
Foldables used to be thick, awkward, and fragile. Not anymore.
The Fold 7 is thinner than many non-folding flagships, and its 8-inch screen unfolds into a genuine tablet experience. Meanwhile, the Flip 7’s new cover display allows for full app interaction without even opening the phone.
Samsung’s bar mode — using the Fold closed or Flip opened — is now smooth and seamless.
This means you don’t have to relearn your phone. You just get more ways to use it Samsung Foldable Phones
The Flip 7 FE: Foldable for the Masses?
The introduction of the Galaxy Z Flip 7 FE could be a game-changer. At $900, it’s the cheapest foldable Samsung has ever launched, aiming directly at:
- Younger buyers
- First-time foldable users
- Android users switching from older flagships
Sure, it has an older chip and fewer features. But it’s still a foldable, and that novelty still wows.
What’s Next? Samsung’s Bigger Vision
Samsung isn’t just betting on hardware. It’s betting on a software shift, where apps are no longer front and center — AI agents will be.
Imagine telling your phone:
“Plan my trip to Tokyo next month.”
And your device does the flight, hotel, itinerary, even suggests restaurants — without you opening a single app.
Choi envisions this future arriving sooner than people expect:
“Not 10 years, but not six months either. Somewhere in between.”
If Samsung can build the AI-first, foldable hardware experience before Apple enters the race — they could reshape smartphone behavior completely.
📈 Market Battle: Samsung vs Apple (and the World)
Samsung knows Apple dominates the premium market — especially in the U.S. That’s why foldables are their big wildcard Samsung Foldable Phones
Apple has the iPhone 16 Pro Max.
Samsung now has the Galaxy Z Fold 7 — a direct alternative for power users.
In the meantime, Samsung also faces pressure from:
- Huawei — powerful in China, but U.S. sanctions limit global growth
- Honor — budget-friendly, sleek designs
- Google — with Pixel Fold, but limited distribution
Still, Samsung is first, fastest, and global.
Samsung Foldables vs Apple – The Innovation Battle Begins
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Final Thoughts: This Isn’t Just a Phone War — It’s a Format War
Smartphones are boring now — and Samsung knows it.
That’s why foldables matter. They’re more than flexible screens; they represent a fundamental shift in how we use mobile devices Samsung Foldable Phones
For now, Apple doesn’t have a foldable. And while we all know it’s coming eventually, Samsung has six years of real-world foldable experience under its belt.
If Samsung gets this next phase right — pairing foldables + AI + intuitive design — Apple could find itself behind for the first time in over a decade Samsung Foldable Phones
Galaxy Z Fold 7 Features, Flip 7 Specs & the Future of Smartphones
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